“Indeed, the first half of the year was affected by a large disruption in the market which forced the industry to adjust its targets and strategies. And demand dropped substantially by around 30% in March,” Billy said. The Honda factory stopped producing cars because of the corona virus.
Billy added that the automotive industry in the early months of 2020 experienced a decline as well as the economic situation.
The Honda factory stopped producing cars because of the corona virus
Indonesian Honda cars will stop production for 14 days, starting April 13 next. This is because market demand is declining amid the pandemic corona COVID-19.
“Yes (temporarily closing the factory-Ed). We have adjusted our production levels to market demand,” said Business Innovation and Marketing and Sales Director of PT. Honda Prospect Motor (HPM) Yusak Billy when reported by detikcom on Wednesday (1/4/2020).
Noted, there are several models produced by HPM, such as Honda Mobilio, BR-V, HR-V, Jazz, Brio Satya, Brio RS and CR-V. “Due to the rapidly changing market situation, we continue to adjust our strategy to meet customer demand while maintaining healthy stock level conditions,” he explained.
Based on sales data, Honda still posted sales of thousands of units, especially in the city car class. Honda Brio sales figures were mostly donated from Honda Brio Satya with a total of 4,701 units, an increase from January sales of 4,347 units.
Meanwhile, the Honda Brio RS variant contributed 1,384 units in February, also increasing compared to January sales of 1,298 units. In total, Honda Brio has achieved sales of 11,730 units during the first two months of 2020. This number has increased by 13% compared to Honda Brio sales in the same period in 2019.
Honda Brio also became the market leader in their respective classes. During January to February 2020, Honda Brio Satya won the highest market share with a total of 27% in the LCGC class, with total sales of 9,048 units. While the Honda Brio RS controls the City Car class with a market share of 63%, with total sales of 2,682 units.
The Honda factory stopped producing cars because of the corona virus.