Daihatsu Rocky Officially launched at the 2019 Tokyo Motor Show (TMS), Daihatsu Rocky successfully became the latest car model that was able to steal the attention of the global public, including the automotive market in the country. Moreover, this minimalist SUV is claimed to have carried Daihatsu’s DNGA platform which is very thick with an elegant-modern aura.
Company Still Trying to Bring Daihatsu Rocky to Indonesia
Besides being an attraction for the Japanese automotive market, in Indonesia alone Daihatsu Rocky is expected to be present in the national market. The public’s hope was also responded by PT Astra Daihatsu Motor (ADM), which at present it claims to be conducting a more in-depth reset and market survey.
“We are doing research first. Not just a matter of the market, but the ability of everything. Selling something must be prepared, “said Amelia Tjandra as Marketing Director of PT Astra Daihatsu Motor in Sunter, North Jakarta on Tuesday (11/02/2020).
However, Daihatsu Rocky is a model that targets in new segments that need more attention in order to adjust to market needs. So, in this case Amel himself admitted that for the time being his side did not want to be careless even though the car was getting a good response in Japan.
Bring Daihatsu Rocky to Indonesia
“Rocky is a new segment, can we sell it later. In Japan, the ability to sell cars is normal, but in Indonesia we are not used to it. So our people are capable of not selling either. We prepare it too, “explained Amelia.
Apart from that, just for information that this Daihatsu Rocky will be equipped with a machine that has cubication up to 996 cc triple cylinder with 12 valves and liquid-cooled intecooler.
On one hand, actually the name Daihatsu Rocky is quite familiar in the Indonesian market. Not without reason, considering that PT ADM itself was promoting Rocky with a different name before, namely Daihatsu Taft.
Unfortunately, for when the presence of this car to Indonesia is still a question that can not be answered given there are no provisions or confirmation from the manufacturer regarding this model. Including the matter of segmentation and market segments.